(OPride) – A hyperactive social media campaign to boycott Bedele Brewery’s exclusive sponsorship of controversial Ethiopian singer Tewodros Kassahun has garnered more than 13,000 supporters in less than 24 hours.
Bedele Brewery, a local subsidiary of the Dutch beer maker Heineken NV, announced its agreement with Kassahun for a year long national tour at a press conference in Addis Ababa last week.
Kassahun, better known by stage name Teddy Afro, is a polarizing pop star in Ethiopia. His fans admire his musical talent while critics despise his unapologetic hero-worship of past Ethiopian rulers. Teddy has songs idolizing both emperors Haile Selassie and Menelik II.
- Read the Full Article (OPride.com)
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source ( http://gadaa.com/oduu/23533/2013/12/27/boycottbedele-campaign-catches-fire-on-social-media/ )
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